JOURNAL OF ADVANCED STUDIES IN MANAGEMENT

The Company Value Considered from Economic Value Added (EVA), Market Value Added (MVA) and Company Size: Study on the Food and Beverage Sub-Sector Manufacturing Companies

2024-04-03T10:29:06+07:00

This study aims to examine the effects of Economic Value Added (EVA), Market Value Added (MVA), and company size towards the company value on the food and beverage sub-sector manufacturing companies, listed on the Indonesia Stock Exchange for the 2018-2021 period. It is the descriptive research using the quantitative approach. The research population involved the food and beverage sub- sector manufacturing companies, listed on the Indonesia Stock Exchange (IDX) for the 2018-2021 period. Then, the sampling technique used purposive sampling, and the number of research samples was 44 companies. The used data were the secondary data which were obtained from the Indonesia Stock Exchange (IDX), and the data analysis was multiple linear regression analysis by using Eviews 10. The research results showed that (1) Economic Value Added had no significant effect on the company Value. (2) Market Value Added had a significant positive effect on the company Value. (3) Company Size had a significant negative effect on the company Value.

ANALYSIS OF SUPPLY CHAIN MANAGEMENT ACTIVITIES (CASE STUDY ON ZASKIA FURNITURE BUSINESS IN PALU CITY)

2024-04-03T10:35:14+07:00

This research aims to identify and analyze the supply chain flow at Zaskia Furniture located on Jl. R.E Martadinata, Layana Indah Village, North Palu District, Palu City. The paradigm employed in this research is the constructivism paradigm, utilizing a qualitative descriptive approach. The study involved a total of 9 informants, and data collection was carried out by directly conducting interviews with them in the field. The data analysis method utilized in this research is the NVivo 12 Plus software. The results of this study indicate that the supply chain at Zaskia Furniture is interconnected with the upstream, internal, and downstream supply chain pathways. The upstream supply chain is associated with the procurement of raw materials originating from Tibo Village, West Coast. The types of wood used include bayur, cempaka, and inje. The internal supply chain is related to the production process, revealing that the production stage at Zaskia Furniture is executed by 4 employees responsible for various production processes. The downstream supply chain is associated with distributing the final products to consumers, accomplished through two channels: direct distribution to end consumers and indirect distribution through retailers. The supply chain management at Zaskia Furniture is functioning well, but it is not yet optimal, indicating the need for some evaluations.

The Role of Work Motivation on the Effect of Education, Training and Competency on Employee Performance

2024-04-03T10:33:29+07:00

This research aims to analyze the influence of training and competency education on performance through work motivation at PT Branch Offices. BRI Sragen. The analysis techniques used are regression analysis, path analysis, t test. Conclusion: Training education has a positive and significant impact on motivation. Competence has a negative and significant effect on motivation. Training education has a positive and insignificant effect on employee performance. Competency has a positive and significant effect on employee performance. Motivation has a positive and significant effect on employee performance. Work motivation can strengthen the influence of education, training and competency on employee performance

Keywords—Competence; Education Training; Motivation; Performance

Strategy To Get Better Consumers Via The Tiktok Application For Beauty Products

2024-04-03T10:37:36+07:00

The aim of this research is to help business people better understand the benefits of the phenomenon of marketing content, copywriting and information credibility which is considered one of the main effects that will ultimately lead to increased sales as well as efforts to optimize marketing strategies that have experienced developments, from traditional marketing methods. to modern marketing methods. The focus is to understand the impact and popularity of the TikTok platform which has 1.1 billion followers and how the platform has become relatively more popular compared to competitors on the same platform since it was first founded in 2019. TikTok has become one of the social media platforms that is currently trending with interesting content in the application. Scarlett Whitening is one of the most viewed brands on the app. This research aims to better understand the influence of marketing content, copywriting and the credibility of information through the TikTok application on purchasing decisions for Scarlett Whitening. To understand the effect, we apply the information adoption model because it has been widely used in previous research. Variable amount of information added to the information use model. We collected data from 403 respondents via a Google Form survey which had several criteria. PLS-SEM uses selected Smart PLS to analyze the data. We found that the application of information has a positive and significant effect on purchase intention. The model was able to accurately predict Scarlett Whitening's purchase intentions by 21.1%.

Beauty Vloggers Influence: Enhancing Consumer Trust and Purchase Decisions for Make Over Product

2024-07-01T14:55:32+07:00

This research aims to explore the influence of the attractiveness of beauty vloggers and consumer trust as social media promotional strategies on purchasing decisions for Make Over product through purchase intention. This research uses a quantitative approach with convenience sampling techniques on 200 respondents. The analysis technique used in this research is Structural Equation Modeling (SEM) with the Smart PLS version 4.0 statistical tools. The research results show that the attractiveness of beauty vloggers and consumer trust have a significant effect on purchasing interest, furthermore the attractiveness of beauty vloggers does not influence purchasing decisions. Meanwhile, consumer trust influences purchasing decisions and purchasing interest also has a significant influence on purchasing decisions. The attractiveness of beauty vloggers and consumer trust have a significant influence on purchasing decisions through purchasing interest as an intervention.