Journal of Management and Entrepreneurship Research

Day-of-the-Week-Effect and Month-of-the-Year-Effect on Carbon Emissions Contract Trading

2024-06-01T13:53:28+07:00

Objective: This study aims to examine whether there is a potential Day-of-the-Week-Effect and Month-of-the-Year-Effect on carbon emissions trading. Research Design & Methods: This research uses secondary data obtained through the Investing.com website. The carbon market data used is daily closing data, then the daily effect test is carried out, and monthly closing data to determine the monthly effect. Generalized Autoregressive Conditional Heteroskedasticity (GARCH) (2,1) and (3,1) method used to analyse the data. Findings: The correlogram and GARCH (2,1) and GARCH (3,1) test results show that the carbon market does not move randomly, but there are Day-of-the-Week-Effect and Month-of-the-Year-Effect phenomena. From this study, it was also found that on Wednesday in April, there was a significant increase in returns. So, it can also be concluded that the carbon market is not efficient. Implications and Recommendations: There are opportunities that can be taken from carbon trading which turns out to have a Day-of-the-Week-Effect and Month-of-the-Year-Effect so that investors who want to join carbon trading can more easily learn about it to get maximum profit in the carbon market. Contribution & Value Added: It is hoped that the results of this study can prove whether or not there is an influence on seasonal patterns so that it can be useful for speculators and business people related to carbon trading to design the right strategy in the carbon emissions market.

Qualitative Study of Entrepreneurial Marketing and Performance of Village-Owned Enterprises (VOEs) In Indonesia

2024-06-01T13:53:28+07:00

Objective: The performance of village-owned enterprises is examined in this study along with the key components of the entrepreneurial marketing idea. The degree to which current marketing techniques align with entrepreneurial marketing strategies is also evaluated. Research Design & Methods: This study uses a qualitative research design and semi-structured in-depth interviews with 12 directors of chosen village-owned enterprises. The interviews were based on seven components of the entrepreneurial marketing concept: financial performance and non-financial performance. The ATLAS.ti program was used to facilitate the thematic analysis of the gathered data. Findings: The research conclusions demonstrate that village-owned enterprises have been successful in incorporating entrepreneurial marketing ideas, which are crucial to their operations. Contribution & Value Added: The main contribution behind this study is the lack of empirical research on entrepreneurial marketing from the perspective of village-owned enterprises.

The Impact of Shopping Values on E-Satisfaction and Shopping Wellbeing: A South African Perspective

2024-06-18T11:03:56+07:00

Objective: Shopping well-being has continued to be a fundamental construct in retail shopping research. However, marketers seek to understand the factors that enhance shopping well-being for online consumers in the fast-growing era of e-commerce. This study sought to investigate the impact of shopping values (hedonic and utilitarian) and e-satisfaction on shopping well-being within the South African context. Research Design & Methods: The study used a cross-sectional quantitative research design. Using convenience sampling, online survey questionnaires were administered to collect the data from South African consumers who engage in online shopping. Descriptive analysis and multiple regression analysis were used to analyse the data. Findings: The findings of the study indicated hedonic shopping values had a positive impact on shopping well-being. On the other hand, it was found that utilitarian shopping values and e-satisfaction had no positive impact on shopping wellbeing. Implications and Recommendations: From these findings, web-based shopping managers can construct online shopping environments that support hedonic shopping values in order to ensure that consumers shopping online experience shopping wellbeing. Contribution & Value Added: The study adds value to marketing practitioners and businesses that seek to ensure that consumers engaging in online shopping experience satisfaction and wellbeing within the growing e-commerce industry in South Africa and other emerging economies.