Analisis Pemahaman Masyarakat UMKM Meubel Terhadap Program Kredit Usaha Rakyat di Bank Syariah Indonesia KCP Jepara Pemuda 1
This study aims to analyze the understanding of the Furniture MSME community in Jepara towards the People's Business Credit products at Bank Syariah Indonesia KCP Jepara Pemuda 1 and analyze the role of Bank Syariah Indonesia KCP Jepara Pemuda 1 in providing understanding to the Jepara Furniture MSME community. This type of research includes descriptive qualitative research, with data collection techniques using interview, observation and documentation techniques. The results of this study indicate that the understanding of the Furniture MSME community in Jepara to the People's Business Credit program at Bank Syariah Indonesia KCP Jepara Pemuda 1 is less. Second, Bank Syariah Indonesia KCP Jepara 1 has carried out socialization but it is still personal, it is one of the causes of the lack of understanding of the MSME community about the KUR program at BSI KCP Jepara 1, providing understanding to the MSME community about the KUR program in the future. There will be an open socialization to the MSME community whose main goal is to develop and achieve the annual ceiling provided by the company.
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