The effect of flexing and personal branding on social media on the lifestyle of milenial Islamic students in Yogyakarta Indonesia
Keywords:
flexing, personal branding, lifestyle, social media
Abstract
This research motivated by the widespread behavior of flexing to promote personal branding by figures or public figures on social media. This research was conducted on millennial students in Yogyakarta, a research sample of 100 people was taken from millennial students who live and have the habit of living in Islamic boarding schools. The research method used is a descriptive quantitative method. The conclutions of this research that flexing variable (X1) has an effect on the lifestyle of millennial Islamic students by ( 1,824 ) or 18.24% and the personal branding variable (X2) has an effect on the lifestyle of millennial Islamic students partially by (3,239) or 32.39%. Based on the determination test, the variables X and Y have a joint effect of (4.023) or 40.23% and the rest are influences from outside these variables, which are equal to 50.77%..
References
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Rifan Aditya. 2022. “Apa Itu Flexing? Istilah yang Selalu Dikait dengan Sosok Crazy Rich Indra Kenz,” 2022. https://www.suara.com/news/2022/03/21/122905/apa-itu-flexing-istilah-yang-selalu-dikait-dengan-sosok-crazy-rich-indra-kenz.
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Sugiyono. 2019. “Sugiyono.” ISSN 2502-3632 (Online) ISSN 2356-0304 (Paper) Jurnal Online Internasional & Nasional Vol. 7 No.1, Januari – Juni 2019 Universitas 17 Agustus 1945 Jakarta 53, no. 9.
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Yunitasari, Cindy, dan Jl Siwalankerto. 2013. “21. analisa faktor pembentuk personal branding (Cindy y & E)” 1, no. 1: 1–8.
Muhammad Habibul, Achmad Hufad, Elly Malihah. 2017b. “Perubahan Gaya Hidup Alumni Pondok Pesantren.” Sosio Religi: Jurnal Kajian Pendidikan Umum 15, no. 2.
Alnashr, M Sofyan. 2018. “Integrasi Pendidikan Siaga Bencana dalam Kurikulum Madrasah Ibtidaiyah.” MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman 6, no. 2 (Februari). https://doi.org/10.31942/mgs.v6i2.1779.
Badan Wakaf Indonesia. 2020. “Laporan Hasil Survey Indeks Literasi Wakaf 2020” 1: 7–8.
Bk lewis. 2019. “Social Media and Strategic Communication: Attitudes and Perceptions Among College Students” 4, no. 3: 9–25.
Brogan, C. 2010. Social Media 101: Tactics and Tips to Develop Your Business Online. Wiley. https://books.google.co.id/books?id=in7BSJlU7z4C.
Creswell, John W. 2019. Research Design Pendekatan Metode Kualitatif, Kuantitafif, dan Campuran. Yogyakarta: Pustaka Pelajar.
Darmalaksana, Wahyudin. 2022. “Studi Flexing dalam Pandangan Hadis dengan Metode Tematik dan Analisis Etika Media Sosial.” Gunung Djati Conference Series 8: 73–92. https://conferences.uinsgd.ac.id/gdcs.
Handayani, Fitri, Ryna Parlyna, dan Muhammad Yusuf. 2021. “Peran Ketersediaan Uang dalam Memoderasi Pengaruh Motivasi Hedonis dan Motivasi Utilitarian Terhadap Pembelian Impulsif Pada E-Commerce.” Bisnis, Manajemen, dan Keuangan 2, no. 1.
Kerpen, D. 2011. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). McGraw-Hill Education. https://books.google.co.id/books?id=21J0scQZ16QC.
Kompas. 2017. “Pengaruh Media Sosial Bagi Remaja Konten ini telah tayang di Kompasiana.com dengan judul ‘Pengaruh Media Sosial Bagi Remaja’, Klik untuk baca: https://www.kompasiana.com/amipratiwi18/5902e5578c7e61e71b2c3016/pengaruh-media-sosial-bagi-remaja Kreator: Ami ,” 2017. https://www.kompasiana.com/amipratiwi18/5902e5578c7e61e71b2c3016/pengaruh-media-sosial-bagi-remaja.
Kontan.id. n.d. “Flexing adalah Sikap Pamer, Ini Asal Mula Kata Flexing Artikel ini telah tayang di Kontan.co.id dengan judul "Flexing adalah Sikap Pamer, Ini Asal Mula Kata Flexing ", Klik untuk baca: https://caritahu.kontan.co.id/news/flexing-adalah-sikap-pamer-ini-asal.” https://caritahu.kontan.co.id/news/flexing-adalah-sikap-pamer-ini-asal-mula-kata-flexing.
Kotler, Philip, dan Kevin Lane Keller. 2012. Marketing Mangement. Prentice Hall.
Kurniawan, Nadialista, dan Sonia Gabriella. 2020. “Personal branding sebagai komodifikasi konten pada akun youtube rahmawati kekeyi putri cantika.” Intelektiva: Jurnal Ekonomi, Sosial & Humaniora 02, no. 01: 27–45.
Ma’Arif, Syamsul. 2018. “Education as a foundation of humanity: Learning from the pedagogy of pesantren in Indonesia.” Journal of Social Studies Education Research 9, no. 2: 104–23. https://doi.org/10.17499/jsser.58854.
Montoya, Peter. 2002. The personal branding phenomenon : realize greater influence, explosive income growth and rapid career advancement by applying the branding techniques of Michael, Martha & Oprah. http://www.worldcat.org/oclc/50299074.
Muali, Chusnul, Adi Wibowo, Zaini Gunawan, dan Immatul Hamimah. 2020. “Pesantren dan Millenial Behaviour: Tantangan Pendidikan Pesantren dalam Membina Karakter Santri Milenial.” Jurnal At-Tarbiyat 3, no. 2: 131–46. http://jurnal.staiannawawi.com/index.php/At-Tarbiyat/article/view/225.
Nugroho, Setiadi J. 2003. “Perilaku Konsu-men: Konsep dan Implementasi untuk strategi dan Penelitian Pemasaran.” Kencana, Bogor.
Paramita, Vita, Indah Hartati, dan Aisyah Hana Rifiani. 2016. “Prosiding SNST ke-7 Tahun 2016 Fakultas Teknik Universitas Wahid Hasyim Semarang 7.” Prosiding SNST.
Petersen, Lisa Marie. 2020. “Personal branding.” Praktische Tierarzt 101, no. 11: 1048–49. https://doi.org/10.4324/9780429201226-7.
Rifan Aditya. 2022. “Apa Itu Flexing? Istilah yang Selalu Dikait dengan Sosok Crazy Rich Indra Kenz,” 2022. https://www.suara.com/news/2022/03/21/122905/apa-itu-flexing-istilah-yang-selalu-dikait-dengan-sosok-crazy-rich-indra-kenz.
Shinta, Agustina. 2011. Manajemen pemasaran. Universitas Brawijaya Press.
Silva, Dilani D. De, Pedro W. Crous, Peter K. Ades, Kevin D. Hyde, dan Paul W.J. Taylor. 2017. “Life styles of Colletotrichum species and implications for plant biosecurity.” Fungal Biology Reviews. https://doi.org/10.1016/j.fbr.2017.05.001.
Sugiono, P.D. 2014. Metode penelitian pendidikan pendekatan kuantitatif.pdf. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D.
Sugiyono. 2019. “Sugiyono.” ISSN 2502-3632 (Online) ISSN 2356-0304 (Paper) Jurnal Online Internasional & Nasional Vol. 7 No.1, Januari – Juni 2019 Universitas 17 Agustus 1945 Jakarta 53, no. 9.
Syakroni, Agus, Zamroni, Chusnul Muali, Hasan Baharun, Muh Zainuddin Sunarto, Bisri Musthofa, dan Muallim Wijaya. 2019. “Motivation and Learning Outcomes Through the Internet of Things; Learning in Pesantren.” In Journal of Physics: Conference Series. https://doi.org/10.1088/1742-6596/1363/1/012084.
Yunitasari, Cindy, dan Jl Siwalankerto. 2013. “21. analisa faktor pembentuk personal branding (Cindy y & E)” 1, no. 1: 1–8.
Published
2023-01-30
How to Cite
Solikhah, P. (2023). The effect of flexing and personal branding on social media on the lifestyle of milenial Islamic students in Yogyakarta Indonesia. NUsantara Islamic Economic Journal, 2(1), 54-65. https://doi.org/10.34001/nuiej.v2i1.567
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Articles
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