The Influence of Destination Image, Attraction, and Tourist Satisfaction on Revisit Intention
Study of Kali Bening Tourists, Jepara, Indonesia
Keywords:
Destination Image, Attraction, Revisit Intention, Tourist Satisfaction
Abstract
This research aims to determine the influence of Destination Image, Attraction, Tourist Satisfaction on Revisit Intention. This type of research is quantitative research and uses primary data obtained from questionnaires, and secondary data obtained from the Jepara Tourism and Culture Office as well as data from the Central Statistics Agency (BPS). The sample for this research was 100 tourists who had visited the Kali Bening Tourism in Tanjung Village in 2021. The analysis used multiple linear regression analysis which was processed using SPSS version 25. The research results showed that partially the Destination Image variable had no effect, while the Attraction and Tourist Satisfaction variables had an effect on Revisit Intention at the Kali Bening Tourism Destination, Tanjung Jepara Village. Meanwhile, simultaneously, the Influence of Destination Image, Attraction, and Tourist Satisfaction on Revisit Intention at the Kali Bening Tourist Destination, Tanjung Village, Jepara Regency, Indonesia.
References
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Chi, C. G.-Q., & Qu, H. (2008). Examining the structural relationships of Destination Image, Tourist Satisfaction and destination loyalty: An integrated approach. Tourism management, 29(4), 624-636.
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Schiffman, L., & Kanuk, L. L. (2008). Perilaku konsumen edisi ketujuh. Jakarta: Indeks.
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Som, A. P. M., Marzuki, A., & Yousefi, M. (2012). Factors influencing visitors' revisit behavioral intentions: A case study of Sabah, Malaysia. International Journal of marketing studies, 4(4), 39.
Sugiyono, P. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D (D. Sutopo. S. Pd, MT, Ir. Bandung: Alfabeta.
Suhud, U., & Wibowo, A. (2016). Predicting customers’ intention to revisit a vintage-concept restaurant. Journal of Consumer Sciences, 1(2), 56-69.
Sulistyanda, B., Sulistiyowati, L. N., & Fauzi, R. U. A. (2022). Pengaruh Pengalaman Pengunjung Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Dengan Kepuasan Sebagai Variabel Mediasi Pada Wisatawan Telaga Sarangan. Simba: Seminar Inovasi Manajemen, Bisnis, dan Akuntansi,
Supriyadi, E. (2014). Spss+ Amos. Jakarta: In Media.
Utama, I. G. B. R. (2017). Pemasaran pariwisata. Penerbit Andi.
Wibowo, S. F., Sazali, A., & RP, A. K. (2016). The influence of Destination Image and Tourist Satisfaction toward Revisit Intention of Setu Babakan Betawi cultural village. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 7(1), 136-156.
Wong, C.-k. S., & Kwong, W.-Y. Y. (2004). Outbound tourists’ selection criteria for choosing all-inclusive package tours. Tourism management, 25(5), 581-592.
Wulandari, L. W. (2014). Pengembangan pariwisata ekonomi kreatif desa wisata berbasis budaya sebagai niche market destination (Studi kasus pengembangan desa wisata di Kabupaten Sleman). Jurnal Aplikasi Bisnis, 2140-2140.
Yuniawati, Y., & Finardi, A. D. I. (2016). Pengaruh customer experience terhadap Revisit Intention di taman wisata alam gunung tangkuban perahu. THE Journal: Tourism and Hospitality Essentials Journal, 6(1), 983-994.
Zeithaml, V. (2018). Service Quality Dimensions. Services Marketing Integrating Customer Focus Across the Firm (7th ed.). MC Graw Hil Education.
Aliman, N. K., Hashim, S. M., Wahid, S. D. M., & Harudin, S. (2014). Tourist expectation, perceived quality and Destination Image: Effects on perceived value and satisfaction of tourists visiting langkawi Island, Malaysia. Asian journal of business and management, 2(3).
Basiya, R., & Rozak, H. A. (2012). Kualitas dayatarik wisata, kepuasan dan niat kunjungan kembali wisatawan mancanegara di jawa tengah. Jurnal Ilmiah Dinamika Kepariwisataan, 11(2).
Basiya, R. d., & Rozak, H. A. (2012). Kualitas Daya Tarik Wisata. Kepuasan dan Niat Kunjungan Kembali Wisatawan Mancanegara Di Jawa Tengah.
Best, R. J., Hawkins, D. I., & Mothersbaugh, D. L. (2007). Consumer behavior: Building marketing strategy. McGraw-Hill.
BPS. (2021). Statistik Wisatawan Nusantara. Badan Pusat Statistik.
Chen, C.-F., & Tsai, D. (2007). How Destination Image and evaluative factors affect behavioral intentions? Tourism management, 28(4), 1115-1122.
Chi, C. G.-Q., & Qu, H. (2008). Examining the structural relationships of Destination Image, Tourist Satisfaction and destination loyalty: An integrated approach. Tourism management, 29(4), 624-636.
Coban, S. (2012). The effects of the ımage of destination on Tourist Satisfaction and loyalty: the case of Cappadocia.
Fandeli, C. (2002). Perencanaan kepariwisataan alam. Fakultas Kehutanan, Universitas Gajah Mada.
Ghozali, I. (2018a). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Yogyakarta: Universitas Diponegoro. Edisi 9). Semarang: Badan Penerbit Universitas Diponegoro, 490.
Ghozali, I. (2018b). Aplikasi analisis multivariete SPSS 25. In: Semarang: Universitas Diponegoro.
Hafida, S. A. (2019). Pengaruh City Branding “Kediri Lagi” terhadap City Image dan Revisit Intention ke Kabupaten Kediri (Studi pada Wisatawan Simpang Lima Gumul Kabupaten Kediri). Jurnal Ilmiah Mahasiswa FEB, 7(2).
Hanif, A., Kusumawati, A., & Mawardi, M. K. (2016). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi pada Wisatawan Nusantara yang Berkunjung ke Kota Batu). Brawijaya University.
Huang, H. (2015). Emerald Insight International Journal of Sports Marketing and Sponsorship. Assessing The Relationships Between Image Congruence, Tourist Satisfaction and Intention to Revisit In Marathon Tourism: the Shanghai International Marathon, 16(4), 50.
Jamu, M. E., & Laga, Y. (2020). Pengaruh Experiential Marketing Dan Tourist Satisfaction Terhadap Revisit Intention Tourism Di Danau Kelimutu. Jurnal Manajemen Bisnis Krinadwipayana, 8(1).
Kotler, P., & Keller, K. L. (2017). Manajemen Pemasaram. Indonesia. In: Indonesia: PT Indeks.
Kurnianingrum, A. F., & Hidayat, A. (2020). The Influence of Service Quality and Price Perception on Consumer Trust and Revisit Intention at Beauty Care Clinic in Indonesia. Archives of Business Review–Vol, 8(6).
Lee, T. H. (2009). A structural model to examine how Destination Image, attitude, and motivation affect the future behavior of tourists. Leisure sciences, 31(3), 215-236.
Masykur, F., Widiartanto, W., & Saryadi, S. (2022). Pengaruh Destination Image dan Fasilitas Wisata terhadap Revisit Intention (Studi pada Pengunjung Wisata Alam Seroja di Kabupaten Wonosobo). Jurnal Ilmu Administrasi Bisnis, 11(2), 170-179.
Mujiono, M. (2021). Pengaruh Attraction, Servicescape Wisata Dalam Meningkatkan Revisit Intention wisatawan Dengan Visitor Satisfaction Sebagai Variabel Intervening (Studi Pada Obyek Wisata Bukit Pentulu Indah) Universitas Putra Bangsa].
Muljadi, A. (2009). Kepariwisataan dan Perjalanan Edisi ke-2. In: Jakarta: Salemba Empat.
Naira, P. Y., Pujiastuti, E. E., & Sadeli, S. (2019). Pengaruh Destination Image Dan Perceived Quality Terhadap Satisfaction Serta Behavior Intention. Jurnal Administrasi Bisnis (Jabis), 17(2), 1-12.
Nuraeni, B. S., & Ferdinand, A. T. (2013). Analisis faktor-faktor yang mempengaruhi minat kunjung ulang wisatawan museum ranggawarsita Semarang UNDIP: Fakultas Ekonomika dan Bisnis].
Philip, K., & Keller, K. L. (2008). Manajemen Pemasaran Ed 13, Jilid 1. Jakarta: Erlangga.
Pitana, I. (2012). Gde dan Gayatri, Putu G. 2005. Sosiologi Pariwisata.
Pitana, I. G., & Diarta, I. K. S. (2009). Introduction to tourism science. Yogyakarta: Andi Offset.
Priyadi, U. (2020). Pariwisata Syariah Prospek dan Perkembangan.
Rahmawati, N., Permadi, L. A., & Rinuastuti, B. H. (2021). The influence OF Attraction, location, and service quality ON Revisit Intention to sesaot rural tourism. Jurnal Magister Manajemen Unram Vol, 10(1a).
Rorimpandey, V., Tumbuan, W. J. A., & Tumewu, F. J. (2022). The Influence Of Experiential Marketing And Tourist Satisfaction On Tourist Revisit Intention at Bukit Kasih Kanonang. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 10(3), 165-174.
Sahabudin, A. (2020). Tantangan milenial di desa wisata. Tornare: Journal of Sustainable and Research, 2(1), 1-5.
Schiffman, L., & Kanuk, L. L. (2008). Perilaku konsumen edisi ketujuh. Jakarta: Indeks.
Seetanah, B., Teeroovengadum, V., & Nunkoo, R. (2020). Destination satisfaction and Revisit Intention of tourists: does the quality of airport services matter? Journal of Hospitality & Tourism Research, 44(1), 134-148.
Setyaningsih, S., & Murwatiningsih, M. (2017). Pengaruh Motivasi, Promosi dan Citra Destinasi pada Kepuasan Pengunjung melalui Keputusan Pengunjung. Management Analysis Journal, 6(2), 123-133.
Som, A. P. M., Marzuki, A., & Yousefi, M. (2012). Factors influencing visitors' revisit behavioral intentions: A case study of Sabah, Malaysia. International Journal of marketing studies, 4(4), 39.
Sugiyono, P. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D (D. Sutopo. S. Pd, MT, Ir. Bandung: Alfabeta.
Suhud, U., & Wibowo, A. (2016). Predicting customers’ intention to revisit a vintage-concept restaurant. Journal of Consumer Sciences, 1(2), 56-69.
Sulistyanda, B., Sulistiyowati, L. N., & Fauzi, R. U. A. (2022). Pengaruh Pengalaman Pengunjung Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Dengan Kepuasan Sebagai Variabel Mediasi Pada Wisatawan Telaga Sarangan. Simba: Seminar Inovasi Manajemen, Bisnis, dan Akuntansi,
Supriyadi, E. (2014). Spss+ Amos. Jakarta: In Media.
Utama, I. G. B. R. (2017). Pemasaran pariwisata. Penerbit Andi.
Wibowo, S. F., Sazali, A., & RP, A. K. (2016). The influence of Destination Image and Tourist Satisfaction toward Revisit Intention of Setu Babakan Betawi cultural village. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 7(1), 136-156.
Wong, C.-k. S., & Kwong, W.-Y. Y. (2004). Outbound tourists’ selection criteria for choosing all-inclusive package tours. Tourism management, 25(5), 581-592.
Wulandari, L. W. (2014). Pengembangan pariwisata ekonomi kreatif desa wisata berbasis budaya sebagai niche market destination (Studi kasus pengembangan desa wisata di Kabupaten Sleman). Jurnal Aplikasi Bisnis, 2140-2140.
Yuniawati, Y., & Finardi, A. D. I. (2016). Pengaruh customer experience terhadap Revisit Intention di taman wisata alam gunung tangkuban perahu. THE Journal: Tourism and Hospitality Essentials Journal, 6(1), 983-994.
Zeithaml, V. (2018). Service Quality Dimensions. Services Marketing Integrating Customer Focus Across the Firm (7th ed.). MC Graw Hil Education.
Published
2024-01-31
How to Cite
Safira, M., & Komaryatin, N. (2024). The Influence of Destination Image, Attraction, and Tourist Satisfaction on Revisit Intention : Study of Kali Bening Tourists, Jepara, Indonesia. NUsantara Islamic Economic Journal, 3(1). https://doi.org/10.34001/nuiej.v3i1.997
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Articles
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