Analysis of Social Return on Investment (SROI) on Social Innovation of Superman Sumanding

  • A. Khoirul Anam Universitas Islam Nahdlatul Ulama Jepara, Indonesia
  • Miftah Arifin Universitas Islam Nahdlatul Ulama Jepara, Indonesia
  • Wahyu Mahaputra PT PLN UIK Tanjung Jati B, Indonesia
  • Riyan Agus Prasetiyo PT PLN UIK Tanjung Jati B, Indonesia
Keywords: corporate social responsibility, social innovation, social return on investment, sustainability


Objective: This study aims to evaluate the value of the impact generated from CSR programs on the implementation of Superman Sumanding's social innovation. In this approach, the program's effect has an essential meaning for the program's beneficiaries, namely the farming community groups in Sumanding Village. Research Design & Methods: This study used Social Return on Investment (SROI) as a research methodology. This research was conducted on the beneficiaries of the Superman Sumanding program and has considered all stakeholders directly or indirectly involved in the program. The research informants were 37, with details of 17 members of the Sumanding Village 'Guyub Rukun' Farmer Group and the Sumanding Village 'Karya Mukti' Peasant Women's Group of 20 people. Findings: The results show the SROI value of IDR9.19:1. This means that the CSR program carried out has been able to provide benefits of 9.19 times greater than the value of the inputs invested. The results showed that the CSR program run by PT PLN UIK TJB produced social returns on investment and provided economic, social, and environmental benefits. Implications & Recommendations: SROI as a solution that changes the mindset of investment analysis is based on outcomes rather than just outputs. A sound output does not necessarily deliver as expected, as focusing on the outcome will provide a better and more comprehensive perspective. The results of the SROI analysis become the basis for improving the planning of subsequent CSR programs. Contribution & Value Added: This study allows us to expand the evidence of the critical role of social innovation for peasant community groups, but so far, little studied and areas of application of SROI as an assessment methodology.


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How to Cite
Anam, A. K., Arifin, M., Mahaputra, W., & Agus Prasetiyo, R. (2022). Analysis of Social Return on Investment (SROI) on Social Innovation of Superman Sumanding. Journal of Management and Entrepreneurship Research, 3(2), 88-105.